Mild Media - Webbyrå Göteborg

Digital strategies

Whether we're working for an enterprise sized corporation or a small one person company, it is important to set the right direction for the project. The development process of the new website begins with a startup meeting where the vision, work roles and strategy are established. For smaller projects, the strategy might take an hour to establish, while larger projects obviously require considerably more time.

The purpose of the digital efforts can vary widely. Often clients want to increase their sales, but the purpose might as well be to strengthen ties with suppliers, retain existing customers, facilitating recruitment or strengthen the brand. When the purpose and aim of the new web project is evident, work can begin.

Examples of aims and objectives

  • Increase sales
  • Facilitate recruitment
  • Strengthen ties with suppliers
  • Strengthen the brand
  • Keep current customers

Examples of strategies for increased sales

  • Expand or strengthen the internal sales organization through lead generation
  • Packaging services in a more accessible way
  • Get more relevant users to the website
  • Get more potential customers to actually pick up the phone or send an e-mail